When was the first tupperware party held

Let us know. Contact About us Privacy Policy. Menu Rare Historical Photos. A suitably attired woman attends a Tupperware party. A range of Tupperware-style pots for storing food, and a large basin.

A woman browses the catalogue at a Tupperware party. United States. Type keyword s to search. Today's Top Stories. The Rise of the Cleanfluencer. Advertisement - Continue Reading Below. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.

More From Organizing. At first, homemakers were wary of a material they associated with bad smells, a weirdly oily texture and cheap construction. The businessman needed a new sales strategy, and quick. Stanley Home parties were a chance for women to buy products from salespeople in their home, not their doorstep, and to do so along with their friends. Wise recruited her own sales force from local housewives, and trained them to sell the new plastic goods.

Tupperware had resisted direct-to-consumer sales from the start, preferring instead to place its products in department stores or use catalog sales. By the end of the s however, business was languishing, in part because the products were so different from other plastics of the time.

But Wise and other at-home demonstrators proved that Tupperware could be sold, if its use could be shown correctly. Divorced and cash-strapped, she had worked as an advice columnist before she took up Tupperware sales. But Wise knew how to demonstrate Tupperware. Her at-home demos were fun and frenetic. The life of this divorced breadwinner was different from those of the married suburban housewives who Tupper was targeting, but she understood that they could be both the ideal market and the ideal salespeople for this new dishware, and she was able to create a Tupperware empire.

Dealers had the support of the Tupperware company and their regional dealer network, who would manage and encourage them to develop their demonstration skills. In return, they were able to earn income and recognition: they sold products at retail prices, but Tupperware only took the wholesale price of an item. Husbands, as the titular holder of the family money, often stepped in to deal with distribution, Kealing says, but the selling belonged to the dealers.

At Patio Parties, Wise had motivated her dealers by asking them to share their successes and expertise with one another.

She listened to the women who worked for her and made marketing decisions based on their feedback. More and more women and some men became dealers and distributors, and not just white suburbanites. In , there were 20, people in the network of dealers, distributors and managers, according to Kealing.

Technically, none of these people were employees of Tupperware: they were private contractors who collectively acted as the infrastructure between the company and the consumer.

That meant dealers included rural women, urban women, black and white women.