What do executives care about

Things are chaotic. Things are a mess. And so you have to find the right person to manage it. Put the concrete down, leave it stable and then go on to the next thing.

Just constantly fix things. COOs are on a steady decline with companies like McDonalds and Twitter deleting the position when one leader retires or resigns. This is due in no small part to improvement in CEO management capacity, an overall trend towards flatter organizations, and a shift om the nature of succession planning. CFOs possess a holistic understanding of the financial workings of the organization they work for as well as their entire industry.

Financial responsibility covers the past controllership , present treasury and future forecasting duties cue A Christmas Carol.

As technology takes over the grunt work with automation, the entire finance function is upskilling and the CFO leads the change in the digital arena. CFOs are learning new skills everyday and over the next five years their minds are occupied with the following:. This act also signaled the dwindling of COOs, offsetting some old responsibilities onto CFOs and thus raising their profile in the company.

One major shift she wanted was to require clear financial planning companywide. The bottom line about what CFOs care and think about is evident. Money and data. C-Level Executives have a lot on their plate and for good reason. How and what they spend their time on is vitally important to the success or failure of an organization. If your aspirations are to be a leader, think about how you might survive or thrive in these colossal positions.

But I imagine most readers are looking to better communicate their own needs with the C-Level Executives. My advice is to be very articulate with what you want that they have. And more importantly, what you can give that they will benefit from. For CEOs, figure out how to grow their business. For COOs, figure out how to solve their problems. For CFOs, figure out how to spend their money more wisely with data to back up your pitch.

Why Join ERA? Welcome to the team soldier, now buck up and move out. When you add influencer marketing to the mix, you become able to build up authority and communicate with various titles freely, establishing yourself as an expert everybody wants to work with. For C-suite, time is of the essence and politeness is everything. For example, each C-level executive has an assistant who goes through messages and offers, picking out and greenlighting the most valuable ones.

The sales pitch is always supposed to be short. However, a pitch for C-suite must be even shorter. This is why you must be very convincing about the advantages your product can provide. To continue the subject mentioned in the previous step, C-level executives care about benefits because benefits mean revenue. C-level executives are absolute champions at sales objections and for a good reason. Your goal here is not to back down, not to push, but to provide a logical rebuttal that would address their concerns and appeal to their business goals.

Repeating what we said in the beginning, C-level appointments are hard and time-consuming. Get ready to connect with your C-suite at least 6 times before you can start closing the deal. In addition to time and effort, a C-level appointment setting needs experience. Additionally, you can check out our case study to see our appointment-setting tactics in action!

Culture can also impact the bottom line. Suppliers and customers are looking at how companies behave in the wider social context, and will make business decisions based on a broader set of criteria than traditional metrics of functionality or cost, reports KPMG.

Putting the focus on six critical areas— growth, risk, regulatory management, technology, innovation, and people and culture— impacts a broad range of teams throughout an organization.

Workday Blog. United States English. Language Selection. Workday Staff Writers. Finding Growth. Taking on Risk. Managing Regulatory Changes. Leveraging Technology. Pursuing Innovation.

To get the right people attracted to their organizations, CEOs realize culture must also be a priority. People and Culture.